Privacy Policy
Effective Date: 4 November 2025
Ancestry: Family Tree, DNA ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by Ancestry: Family Tree, DNA.
This Privacy Policy applies to our website and its subdomains (collectively, our "Service") and to our mobile application, Ancestry: Family Tree, DNA. By using or accessing our Service, you acknowledge that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described here and in our Terms of Service.
Definitions and Key Terms
To clarify terms in this Privacy Policy, the following definitions apply:
- Cookie: A small data file stored by your web browser, used to identify your browser, provide analytics, and remember preferences or login info.
- Company: Refers to Denali Digital Bilişim Limited Şirketi, which operates and is responsible for your data under this Privacy Policy.
- Country: Turkey.
- Customer: Any individual or entity that uses Ancestry: Family Tree, DNA to explore ancestry insights, generate AI-based predictions, or restore photos.
- Device: Any internet-connected device (phone, tablet, computer) used to access the Service.
- IP Address: Internet Protocol address assigned to your device when connected to the Internet.
- Personal Data: Information that directly or indirectly identifies a person (e.g., name, email, device identifiers, or facial image data).
- Face Data: Any image, photo, or visual data that includes a human face and is used for AI-based processing such as photo restoration or analysis.
- Service: Refers to the ancestry analysis, AI-based insights, and photo restoration platform provided by Ancestry: Family Tree, DNA.
- Third-Party Services: Refers to partners such as analytics providers, AI processing services, advertisers, and payment processors.
- You: A user accessing or using the Service.
Information Automatically Collected
Some information is collected automatically when you use the Service, including:
- Device information: IP address, device type, operating system, language, app version
- Connection data: Network type, time zone, usage statistics
- User interaction: Session duration, feature usage, interactions with ancestry tools
- Purchase and transaction logs
- Technical logs: Crash reports and diagnostics
- Security information: Fraud detection and authentication logs
We also use cookies and similar tracking technologies to improve performance, personalize results, and prevent abuse.
Personal Data We Collect
We may collect the following categories of personal data:
| Data Category | Examples |
|---|---|
| Identity Information | Name, nickname |
| Contact Information | Email address |
| Usage Data | App interactions, ancestry selections, preferences |
| Face Data & Photos | Uploaded images for AI analysis or restoration |
| User Input Data | Answers to ancestry questions, traits, preferences |
| Marketing Data | Advertising identifiers (IDFA / GAID) |
| Payment Information | Transaction IDs (processed by Apple/Google) |
We collect this data through:
- Direct user input (forms, uploads, features)
- Device-based analytics
- Third-party platforms (App Store / Google Play)
Face Data & AI Processing (IMPORTANT)
To enable certain features, including:
- Revive Your Ancestral Photo
- Your Past Life & Ancestral Insights
- Your Ideal Partner & Trait Analysis
the app may process Face Data and uploaded images.
We explicitly state that:
- Face data is used only to provide requested features
- Face data is NOT used for identification or biometric recognition
- Face data is NOT sold, shared, or used for advertising purposes
- Face data is processed temporarily and securely
Storage & Retention:
- Uploaded photos are processed in real-time or near real-time
- Face data is deleted after processing is complete, unless explicitly saved by the user
- We do not build facial recognition databases
User Consent:
- Face data is processed only after explicit user action (upload)
- By uploading an image, you consent to AI-based processing
How We Use Your Information
1. To Provide and Improve Services
- Generate ancestry profiles and insights
- Provide AI-based predictions (past life, traits, partner match)
- Restore and enhance old photos
- Personalize recommendations
- Process subscriptions and purchases
- Provide customer support
2. Administrative Purposes
- Maintain system security and integrity
- Prevent fraud and abuse
- Improve AI models (using anonymized data only, with consent)
- Comply with legal obligations
3. Marketing & Personalization
We may:
- Send updates and feature announcements
- Provide personalized recommendations
- Deliver limited advertising
You may opt out anytime.
General Principles for Data Processing
We process data according to:
- Lawfulness and transparency
- Data minimization
- Purpose limitation
- Secure storage
- Limited retention
Legal Basis for Processing
| Data Category | Legal Basis |
|---|---|
| Identity & Contact | Contractual necessity |
| Device & Usage Data | Legitimate interest |
| Face Data | Explicit user consent |
| Marketing Data | Explicit consent |
| Payments | Contractual necessity |
Third-Party Services & Data Sharing
We may share limited data with:
| Service Type | Providers | Purpose |
|---|---|---|
| Analytics | Firebase, Adjust | Performance tracking |
| AI Processing | AI service providers | Image processing & analysis |
| Advertising | Google Ads | Monetization |
| Storage | AWS, Cloudflare | Secure hosting |
| Payments | Apple, Google | Transactions |
We do not sell personal data.
User-Generated Content
- You retain ownership of uploaded photos
- You grant us a limited license to process content for feature functionality
- Content violating policies may be removed
Push Notifications
You may receive updates and feature notifications. You can disable these anytime in device settings.
Retention and Deletion
- Data is kept only as long as necessary
- Face data is deleted after processing (unless saved by user)
- You may request deletion anytime
Security Measures
We implement:
- Encryption (TLS/SSL)
- Secure servers
- Access controls
- Monitoring & audits
Data Transfers
Data may be processed in the EU or US. All transfers comply with GDPR, KVKK, and applicable laws.
Children's Privacy
The Service is not intended for users under:
- 13 (general)
- 16 (EU)
We do not knowingly collect children's data.
Your Rights
You may:
- Access your data
- Request correction
- Request deletion
- Withdraw consent
Contact: support@denalidigital.co
Cookies and Tracking
Used for:
- Authentication
- Personalization
- Analytics
You can disable cookies in settings.
Advertising
- Ads may be displayed
- No face data is used for ads
- You can limit ad tracking
Third-Party Links
We are not responsible for external sites.
GDPR, CCPA, KVKK Compliance
We comply with all applicable laws and do not sell personal data.
Payment Details
Handled securely by Apple / Google. We do not store card data.
Updates to This Privacy Policy
We may update this policy periodically. Continued use implies acceptance.
Contact Us
Denali Digital Bilişim Limited Şirketi